Communication and experience direction for the first Innovation Festival in Costa Rica.
In June 2017, we were invited to a meeting that was, more or less, as the first meeting of The Avengers, which was attended by several actors of the entrepreneurial ecosystem, as well as representatives of Public Institutions, Organizations and insane lovers of innovation. After about 3 hours and a couple of beers, the Organization Team of what would be the First Costa Rican Innovation Festival was born, leading us into the challenging task of carrying out the event in record time.
Always motivated to bring innovation to different sectors, people, professions and ages through the most diverse and creative experiences, we worked extra hours to achieve it for a single purpose: "Empower people".
This was how, in just three and a half months, we conceptualized, gave it a name, designed the image, set the logistics of the event, established the axes and themes, elaborated an event full of expositors and activities, and designed a unique experience for the more than 700 people who attended on November 19, 2017 to what would become a more than successful First Edition of the Prisma Innovation Fest.
We developed a brand concept based on what we wanted from the festival, and this was to empower people, encourage them to innovate, to dare to experiment, to fail, to try again. As with a prism that allows white light to transform into colors, we saw at the festival an opportunity for people who had a blank idea to come, learn from others, motivate themselves and come out with concrete ideas, with a clearer path to follow.
More than 700 people attended the Prisma Innovation Fest
We had a day full of workshops, talks, meetings and an unbeatable positive energy
Our interaction room allowed people to play with innovation.
As part of the communication strategy, we created a short film that explained the value we obtain when we dare to enter the unknown
The festival was a complete success, bringing together people from different branches who have become increasingly involved with innovation issues, thus achieving our goal of "Empowering people"
We had the challenge of creating an advertisement for BMW that would lead the brand to experiment in more artistic environments. This is why we dared to use rotoscoping and frame by frame techniques to get to the finishes of the fauvist art with textures typical of acrylic paint.
